EMAIL 1a
Recipients: With Donations (2480), Donations This Calendar Year Greater Or Equal To $500 (34), New Donors Last 30 Days (28), Donors at risk of lapsing next 30 days (84), Renewed donors this calendar year (51), Renewed donors last calendar year (31), Donations This Calendar Year (690)
Results: 24.5% open rate, 1.0% clicked
EMAIL 1b
Recipients: Without Donations (1014), Donated Some Year But Not Yet This Calendar Year (SYBUNT) (2134), Donated Last Year But Not Yet This Calendar Year (LYBUNT) (505)
Results: 25.1% open rate, 1.1% clicked
EMAIL 2
Recipients: Without Donations (876), With Donations (2398), Donations This Calendar Year Greater Or Equal To $500 (34), Donated Some Year But Not Yet This Calendar Year (SYBUNT) (1823), Donated Last Year But Not Yet This Calendar Year (LYBUNT) (470), New Donors Last 30 Days (28), With an Email Address (3253), Donors at risk of lapsing next 30 days (85), Renewed donors this calendar year (47), Made donation last calendar year (589), Renewed donors last calendar year (30)
Results: 25.6% open rate, 1.2% clicked
EMAIL 3
Recipients: Without Donations (861), With Donations (2334), Donations This Calendar Year Greater Or Equal To $500 (34), Donated Some Year But Not Yet This Calendar Year (SYBUNT) (1769), Donated Last Year But Not Yet This Calendar Year (LYBUNT) (460), With an Email Address (3173), Donors at risk of lapsing next 30 days (85), Renewed donors this calendar year (47), Made donation last calendar year (574), Renewed donors last calendar year (29)
Results: 24.0% open rate, 1.0% clicked
EMAIL 4
Recipients: Without Donations (850), With Donations (2285), Donations This Calendar Year Greater Or Equal To $500 (34), Donated Some Year But Not Yet This Calendar Year (SYBUNT) (1728), Donated Last Year But Not Yet This Calendar Year (LYBUNT) (452), New Donors Last 30 Days (19), With an Email Address (3113), Donors at risk of lapsing next 30 days (84), Renewed donors this calendar year (46), Made donation last calendar year (566), Renewed donors last calendar year (29)
Results: 22.9% open rate, 2.1% clicked
SMS Text 1 - Final Campaign Push
Recipients: Without Donations (661), With Donations (1552), Donated Some Year But Not Yet This Calendar Year (SYBUNT) (1179), Donated Last Year But Not Yet This Calendar Year (LYBUNT) (311), Donors at risk of lapsing next 30 days (70), Renewed donors this calendar year (35)
Results: 87.1% delivery rate (No meaningful metrics available from platform. Note the lowercase r in Reply is auto-populated by carrier. )